There is only printer information on the backs of these standard post cards. The top card, printed by Artvue (still in business in New York), has the date AUG 29 1949 stamped on the back (looks like a rubber stamp dater). The other two, by Dexter Press in Pearl River NY, date to the mid-40s, based on similar postmarked cards from Dexter I have in my collection.
The Beacon Motel, probably in the 50s. So you won’t have to squint, here’s what all that on the back reads:
U.S. Route 11, 5 1/2 Mi. N. of Bristol, Va. Tenn. Air Conditioned Year Round – Tile Baths – Free Television – Hardwood Floors – Near Howard Johnson’s Restaurant. Telephone North – 506L.
Pub. by Fred W. Stanley, Johnson City, Tenn.
Genuine Natural Color, Made by Dexter Press, Inc. West Nyack, N. Y.
(under the “Place Stamp Here” is the Dexter logo)
Comment: Howard Johnson’s had killer ice cream sundaes.
The Hogwild place on West Stone Drive in Kingsport started out as a Howard Johnson’s.
This is called a “pre-1980” view of the Rainbow. This building replaced an earlier bide-a-wee that had a swooping rainbow sign out front. I know the Rainbow Autel was here on the Robert E. Lee Highway (Highway 11) in Wise County at Chilhowie in the late 60s, because I would see it as I passed by in a Greyhound bus on the way to Roanoke to visit my brother. The “autel” caught my attention (I don’t remember anything else about it). There’s also a public record of an ad placed for the autel in a 1963 Marion (VA) school yearbook. I can’t track it back earlier than that with regular internet resources.
By the way, the owners of the Rainbow Autel, when it incorporated in 1972, were Sturgills. Neither was O.V. Sturgill, but he lived in the area.
On the back:
Rainbow Autel – Restaurant
U.S. Hwy. 11 – Hwy. 107 – Interstate 81 – Exit 13
30 units – Air Conditioned – Cable TV. Russell Stovers Candies. Heated Pool. Restaurant Connected. Private Dining Room
American Express, Diners’ Club, NRA, VRA
Phone Area Code 703-646-8411 or 703-646-8462
(vertical: Pub. by Larry D. Webster, Box 14, Abingdon, Va, 24210)
Made by Dexter Press, Inc. West Nyac, New York