The Beacon Motel, probably in the 50s. So you won’t have to squint, here’s what all that on the back reads:
U.S. Route 11, 5 1/2 Mi. N. of Bristol, Va. Tenn. Air Conditioned Year Round – Tile Baths – Free Television – Hardwood Floors – Near Howard Johnson’s Restaurant. Telephone North – 506L.
Pub. by Fred W. Stanley, Johnson City, Tenn.
Genuine Natural Color, Made by Dexter Press, Inc. West Nyack, N. Y.
(under the “Place Stamp Here” is the Dexter logo)
Comment: Howard Johnson’s had killer ice cream sundaes.
The Hogwild place on West Stone Drive in Kingsport started out as a Howard Johnson’s.